Providers Spend Huge Sums Recruiting Students onto Marginal Courses That Make Losses
It costs a lot of money to run recruitment campaigns for marginal courses. And when a course isn’t fully recruited it costs a lot to service the course.
The problem is we are starting from the wrong end. We shouldn’t be saying here’s a course that we need to find people to attend. We should be saying here are a group of people, what courses do they want?
If you can’t see the difference in the approaches we urgently need to talk. And if you see the difference but struggle with how to realign your thinking to achieve this … we need to talk.