Are Your Decisions Based On Accurate Data?

Are Your Decisions Based On Accurate Data?The Correct Data Needs to Be Defined if We Are to Make Decisions Based On Accurate Data

But how do we be sure we are making Decisions Based On Accurate Data?

The old mantra says that if you can’t see, or define it, you can’t measure it.

So step one on making decisions is to understand and agree what data is required to measure and evaluate things.

In FE you can’t argue that marketing is doing really well based solely on website hits, Facebook likes or marketing spend. What really matters are how many bums get on seats.

Along the way we can measure website hits .. but no one has to go to the website to get their bum on a seat. We can measure Facebook likes … but no one needs a Facebook account to put their bum on a seat. And how much you spend is immaterial .. except I’d like to see you spend much less and get better results.

The one thing that is sure is that spending more on marketing doesn’t help balance to income/expenditure see-saw.

We also know that if you’ve kept very good records that the interim measurement s like website hits may roughly correlate to the number of bums on seats. But it is a crude metric at best.

But there’s more to it than this. […]

Over Delivering Your Way Through UnderFunding

Over Delivering Your Way Through UnderFundingYour Next New Customer Is Likely to Be An Existing Customer Provided You Over Deliver on Your Promises. For Success, You Need to Know How Over Delivering Your Way Through UnderFunding Works.

What I’m going to explain applies to 16-19 and employers depending on how you deliver it. There is a Formula to Over Delivering Your Way Through UnderFunding 

Get this right and people come back to you again and again .. or recommend you to others.

I hate the word “superpleasing” but that is the word David Maister uses in his book  “Managing the Professional Services Firm” and the principle applies to FE as much as any other professional business.

And with underfunding being a major issue we need to find ways to get extra bums on seats whilst not spending too much.


How You Can Deliver Insights to Induce Employers to Buy Training

Don't Compete on Prove; Deliver Insights That Encourage Clients to BuyIf You Compete on Price Someone Will Always Beat Your Price. But If You Deliver Insights to Prospects They Are Much More Likely to Buy.

Imagine the scene. You get called in to meet an employer. You check out their need and seem to get along really well with them. Away you go, you write a proposal and quickly send it off. Then nothing happens. The silence is deafening.

Why don’t they come back? Why don’t they jump at the chance to work with you?

Let’s face it this, or something similar, has happened to all of us at some time.

If you eventually get to speak to them they explain that a new big project has come up, that they are just waiting for the new website to be launched / new manager to start / the new moon to rise/gone with another provider. … I guess we’ve all heard 1001 different reasons why they don’t want to go forward at that time.

If they went to another provider because of your price you lost a piece of business that could have been won .. at your price .. if you’d have provided insights.

Finding Prospects is hard enough without making it harder.


The Real Reason Isn’t Price … It’s About How You Deliver Insights to Justify your Price

The real reason you lost the project was quite likely that you focused on price and didn’t provide any insights. Or you didn’t bring new insights.

Let me explain how to remedy this.  […]

The One About the Blockchains, MicroDegrees and BitDegrees

In my Recent FE News article I spoke about Blockchains, MicroDegrees and BitDegrees I said, “Over recent years you will have undoubtedly have heard of bitcoins and the technology that powers them, the blockchain. The two are synonymous in the minds of many but are in fact only loosely related in reality. The blockchain is Read more about The One About the Blockchains, MicroDegrees and BitDegrees[…]

How to Use Chatline Data to Improve Recruitment

Providers Collect Huge Amounts of  Data. But They Often Fail to Use this Big Data. In this Webinar, I’ll Explain How to Use Chatline Data to Drive Recruitment & Sales Chatlines have really taken off in the education and retail sectors. In some countries, not a college or university is without a web-based chatline. And these chatlines Read more about How to Use Chatline Data to Improve Recruitment[…]

Employer Providers Are a Financial Threat to Conventional FE

Employer Provider Pose a Threat to Conventional FE ProvidersEmployer Providers Pose a Significant Threat to Conventional FE in a Time of “UnderFunding”


As if “underfunding” wasn’t a big enough threat to FE we are now faced with Employer Providers registering on RoATP  

If large employers register to provide their own apprenticeship programmes a lucrative slice of income will be lost to FE. It’s not that total numbers will diminish significantly in the short term as it is SMEs that employer most people in the country. But large employers represent a tranche of apprentices that are low hanging fruit in many senses.  Where else can we go and see several apprentices in one location and perhaps deal with the same manager for each of them?


Employer Providers Article

A recent article in FE News deals with various aspects of employer providers and poses a number of questions.  It’s a good article but like all short articles, it cannot cover the topic in depth.  What it misses are the advantages employers will reap in providing their own training and the threat they pose once established.

I commented on these points in my reply to the article.

This is what I said … […]

Save Money & Effort By Recruiting Effectively

Providers Spend Huge Sums Recruiting Students onto Marginal Courses That Make Losses It costs a lot of money to run recruitment campaigns for marginal courses. And when a course isn’t fully recruited it costs a lot to service the course. The problem is we are starting from the wrong end. We shouldn’t be saying here’s Read more about Save Money & Effort By Recruiting Effectively[…]

How Budgets Will be Saved in Future

Is the Death of Conventional Colleges Imminent? My recent article suggests that funding constraints will continue and indeed accelerate with conventional colleges dying! Is this a radical idea unlikely to happen? Well over 100 have shared the article so it is certainly hitting a nerve with many people. Follow the link to see if you Read more about How Budgets Will be Saved in Future[…]

An Effective Low Cost FE Business Development Marketing Systems That Make Profit

Finding Profitable Business Clients is Not Easy Unless You Have an Easy to Implement System or Process Profitable clients don’t grow in trees. They take a lot of cultivating. It’s rare that you can meet a new prospect and turn them into a profitable client in a day. It takes time and effort. But there Read more about An Effective Low Cost FE Business Development Marketing Systems That Make Profit[…]

Are You Really in the Education Sector?

Providers need to determine the business they are in.

In the US the West was won by the railroads driving tracks across the prairies and over the mountains of the continent. The men running the railroads were in the railroad industry and soon owned the largest companies in the world.

Then came the airlines …. and the railroad business shrunk. The problem was that they were in the railroad business and couldn’t compete. Think how different it would have been if they had the mindset of being in the travel and freight business.

There is a lesson for FE here