How to Use Chatline Data to Improve Recruitment

Providers Collect Huge Amounts of  Data. But They Often Fail to Use this Big Data. In this Webinar, I’ll Explain How to Use Chatline Data to Drive Recruitment & Sales Chatlines have really taken off in the education and retail sectors. In some countries, not a college or university is without a web-based chatline. And these chatlines Read more about How to Use Chatline Data to Improve Recruitment[…]

Employer Providers Are a Financial Threat to Conventional FE

Employer Provider Pose a Threat to Conventional FE ProvidersEmployer Providers Pose a Significant Threat to Conventional FE in a Time of “UnderFunding”


As if “underfunding” wasn’t a big enough threat to FE we are now faced with Employer Providers registering on RoATP  

If large employers register to provide their own apprenticeship programmes a lucrative slice of income will be lost to FE. It’s not that total numbers will diminish significantly in the short term as it is SMEs that employer most people in the country. But large employers represent a tranche of apprentices that are low hanging fruit in many senses.  Where else can we go and see several apprentices in one location and perhaps deal with the same manager for each of them?


Employer Providers Article

A recent article in FE News deals with various aspects of employer providers and poses a number of questions.  It’s a good article but like all short articles, it cannot cover the topic in depth.  What it misses are the advantages employers will reap in providing their own training and the threat they pose once established.

I commented on these points in my reply to the article.

This is what I said … […]

Save Money & Effort By Recruiting Effectively

Providers Spend Huge Sums Recruiting Students onto Marginal Courses That Make Losses It costs a lot of money to run recruitment campaigns for marginal courses. And when a course isn’t fully recruited it costs a lot to service the course. The problem is we are starting from the wrong end. We shouldn’t be saying here’s Read more about Save Money & Effort By Recruiting Effectively[…]

How Budgets Will be Saved in Future

Is the Death of Conventional Colleges Imminent? My recent article suggests that funding constraints will continue and indeed accelerate with conventional colleges dying! Is this a radical idea unlikely to happen? Well over 100 have shared the article so it is certainly hitting a nerve with many people. Follow the link to see if you Read more about How Budgets Will be Saved in Future[…]

An Effective Low Cost FE Business Development Marketing Systems That Make Profit

Finding Profitable Business Clients is Not Easy Unless You Have an Easy to Implement System of Process Profitable clinets don’t grow in trees. They take a lot of cultivating. It’s rare that you can meet a new prospect and turn them into a profitable client in a day. It takes time and effort. But there Read more about An Effective Low Cost FE Business Development Marketing Systems That Make Profit[…]

Are You Really in the Education Sector?

Providers need to determine the business they are in.

In the US the West was won by the railroads driving tracks across the prairies and over the mountains of the continent. The men running the railroads were in the railroad industry and soon owned the largest companies in the world.

Then came the airlines …. and the railroad business shrunk. The problem was that they were in the railroad business and couldn’t compete. Think how different it would have been if they had the mindset of being in the travel and freight business.

There is a lesson for FE here


Funding Reliance Dangers

Funding Reliance: If You Are >80% Reliant on Government Sourced Funding You Might Want to Consider the Recent AEB, Apprenticeships and learndirect Issues Who runs your organisation? Is is it you or are you really controlled by your funding? And bearing in mind the recent funding issues do you want to be so reliant on Read more about Funding Reliance Dangers[…]

Disruption is Good for FE

Disruption is good for Education ….. and for the soil! Imagine a factory floor or office with no staff. That’s effectively what is happening on the farm in the next few years/decades if the trials at Harper Adams University College are anything to go by. The harvest is now in and was brought in by Read more about Disruption is Good for FE[…]

Childcare Funding for Under 20s With Children

The Care to Learn Scheme Funds Childcare for Young Parents. This is one way to beat underfunding. Students are eligible for Care to Learn if: you’re a parent under 20 at the start of your course you’re the main carer for your child you live in England you’re either a British citizen or a national Read more about Childcare Funding for Under 20s With Children[…]

FE News Exclusive: Lessons from Supermarkets – The Real Key to FE Recruitment

Are You An Aldi or Tesco Type Providers? In the supermarket world there is a close correlation between profitability and customer service quality. I delve into this in my latest FEW News Exclusive on Lessons from Supermarkets. So which supermarket are you?